Bioderma is a leading french brand for reliable skincare products and has been well established in the Egyptian market for so many years.
However, it was commonly known to be used only if recommended by dermatologists when having a skin issue.
This misconception needed to be addressed and portray the brand for what it is also about, daily routine care.
In creating this brand film, we wanted to send out a message celebrating women's freedom in this world. Yet, in order to enjoy your freedom, you should not comprimise your daily skin routine.

عيشي بطريقتك .. وخليكي ديماً حرة
TV Copy
Master Visuals
Social Media Posts Designs
Synergy Advertising x Bioderma Egypt 
Featuring : hoda eletreby 
Advertising Agency : @synergyadveg 


Creative Team : 
Executive Creative Director : Mohamed Nassef
Associate Creative Director : Karim Soliman 
Senior Art Director : Hussam Wahbi 
Senior Copy Writer : Rami Ashram
Senior GD: Abdel Rahman El Dakhs 

Account Management : 
CSD : Sherine Mostafa Solimani 
Senior Account Manager : Nariman Serry 
Account Executive : Raghda Elgammal 
Agency Producer : Mohamed Sherif 
Assistant Agency Producer : Nour elghazawi 

Director : Mariam Elbagouryy 
DOP : Muhammed Ibrahim
Stylistic : Maissa Azab 
Set Art Director : Ahmed Shaabanaly - @hamza_taha Steady : @moobiies 
Production Manager : Ahmed Al Sayed / Fahmy Abou Afia 
1st Assistant Director : Mohamed Khaled Gomaa 
Photographer : Omar Ehab
Retouching: Ahmed Mosa
Production House : OMG Productions 
Executive Producer : Haidy El Korayty  
Line Producers : omartarekzayed 
Assistant Producers : youssef.kamal_ - kareemgalaal 
Production Coordinator : @bubasami 
Post House : Vivid studioscairo 
Editor : Hussein Mokhtar 
Colorist : Msaminassar 
MD : Ahmed morsii 
Post producer : Sarah Abouzeid 
Mixing & Sound Design : Samix 
Studio Making : KalaMoDa | photoGraphy

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